Fitty is the original health and fitness subscription box, and my very own business. I launched it in 2015, and I’ve created everything from the brand identity and website, to photography, press packs, brand-sell in docs, and more.

And by more, I mean every marketing campaign, every email, every Instagram post, product descriptions, social ads…you get the gist.

Fitty’s social following has organically grown to over 30k, and I’ve been lucky enough to secure coverage in the likes of Vogue, Women’s Health, Stylist, The Evening Standard, and The Metro. And yes, I did the PR myself too.

My goal was to establish a brand, build a great product, and prove relevance to consumers in the UK. I’m proud to say that I nailed those three measures. The next phase of Fitty’s journey began in 2019, when I sold the company to a much smarter man than I. Together, we’re taking it global, and it’s set to launch in North America later this year.

So while I’m a copywriter, I understand the bigger business picture too.