Judy Murray, captain of women’s British tennis, wants her team to win the Fed Cup by 2025. To do this, she needed to attract young girls to the sport, so she devised a fun programme called Miss Hits. It was fronted by six characters – think The Spice Girls, but with tennis rackets instead of microphones.

We brought the programme to life. This included logo and identity creation, creating the brand guidelines and each individual character, writing all training materials and customer-facing comms.

When it launched, Miss Hits was incredibly well received by the tennis community and media, with key features on Sky Sports and the BBC. As for Judy’s 2025 Fed Cup dream, watch this space (not literally)…