Marshall Amps are the most famous guitar amp brand in the world, but their appeal had become limited to professional and serious players. To revitalise the brand on a global scale, our agency developed Marshall’s new brand positioning, tone of voice and art direction: #LIVEFORMUSIC.

Developing the new brand tone was an incredible project, and I created a simple hack so anyone could pick it up instantly: if you can imagine Noel Gallagher saying it, you’re 90% there.

We created many product and brand campaigns that successfully connected Marshall to the next generation of guitarists and non-playing music lovers.