Gatwick had been loudly campaigning for the third runway, even though it’s a decision made in parliament. Heathrow had remained silent – until we got the green light to pull out all the stops.
This turned into one of my favourite campaigns to date. Through long copy ads, we presented the argument and facts in an intelligent, level-headed manner – although I couldn’t resist deviously twisting Gatwick’s campaign line ‘Gatwick, obviously‘ to our own advantage.
Alongside this, we also created a series of broadsheet ads using individual UK businesses to explain the domestic economic benefit that expansion at Heathrow will bring.
Nearly a third of the global population has no access to electricity. But Chris Baker-Brian is helping change this with BBOXX, the breifcase-sized battery box that’s providing reliable solar energy in 35 developing countries.
From the Congo to Columbia, BBOXX powers phones, homes, schools and hospitals, changing the lives of 205,000 people. Chris wants to make that 20 million.
But to do it, he needs more direct flights to more emerging markets.
Only an expanded Heathrow is able to take him there.
And he isn’t alone in standing to benefit. Expansion at Heathrow will create up to £211 billion for the UK economy, and up to 180,000 jobs.
Only when Chris can connect to the developing world can he get the developing world connected.
He knows exactly what he needs to keep his growth on-grid.
And that includes an expanded Heathrow.
Laura Fullerton 